Artificial Intelligence in Digital Marketing

The world will improve thanks to Artificial Intelligence (AI) . With you can benefit from the power of AI applied to your Digital Marketing. In an easy, fast and “disruptive” way , starting before the competition does.

AI is an aggregate of technologies — from Machine Learning to Natural Language Learning — that allow machines to understand a large mass of information, learn and help make decisions more scientifically, accurately and quickly .

If your company produces and processes a lot of data, with AI you can finally transform it into a Customer Centric and Data Driven company , converting data into knowledge and decision-making power.
A small budget and an area of ​​the marketing mix in which you want to innovate are enough to start.

Artificial Intelligence: Practical Applications
In SAIL4.IT, we apply the most powerful Artificial Intelligence technologies to give new answers to marketing questions and carry out activities with high added value: for example, when choosing / auditing the images of your website, we are able to recognize the origin / duplication on the web , summarize the semantic theme conveyed by the chosen photos, check that it is consistent with the message and Brand Equity.

In our Digital Marketing services (SEO, SEM, Facebook Ads and Web Analytics) , machine learning technologies integrate and support the consultant and allow him to do business in a new and / or more efficient and powerful way. Our creed, in fact, is and will be HUMAN & MACHINE!

By exploiting the approach of supervised models , or by providing the AI ​​with pairs of inputs and outputs that allow it to “learn”, we therefore develop innovative services characterized by a high level of reliability in the results.

Thanks to robust data sets and relying on powerful computing resources in the cloud, the applications we have developed in-house can make a difference in terms of saving time, resources and output quality.

Another AI-based system, which we use in the services dedicated to customers, concerns a model capable of defining the type of a site automatically.
By providing a URL to the machine, therefore, we receive in real time an indication of the category to which an online property belongs.

Website classification example with AI
Thanks to this tool, for example, we can instantly understand if a link from a given website belongs to a category in the same niche of our interest.
In link audits , this data is very important and obtaining it automatically is a considerable time saver.

Furthermore, by exploiting the predictive capabilities of a sufficiently trained model, we can predict the development of search trends related to a given keyword .

Forecasting research trends with AI
Also in this case, the tool allows us to integrate our keyword research with further future traffic data, obtainable through statistical methods that guarantee reliable and estimable values.

Artificial Intelligence has been present in our lives for some time, albeit in a silent way: AI is the basis of services such as hotel reservations, street maps, online dating, suggestions from Netflix or Pandora, the choice of Facebook and Instagram about what to show us in our feed and much more.

Artificial Intelligence is therefore part of our ecosystem : the most avant-garde companies of the 21st century are already using AI to accelerate their innovation and growth process. The others, on the other hand, will remain behind.

The best way to predict the future is always the same: invent it! Now it’s your turn!

Not just Digital Marketing
If we look at the global challenges facing humanity (climate change, sustainability, inequality), progress is slow even though we would need an exponential improvement in human behavior – more altruism, more long-term perspective, more collaboration. This exponential improvement will go through the application of artificial intelligence to science and socio-economic decisions . As after the industrial revolution, many repetitive jobs will disappear, while new creative jobs will arise!

Why embrace AI now
Being at the forefront and innovating ahead of the competition has become a critical success factor in a rapidly changing world.
Today the strongest and most innovative companies win competitive challenges thanks to artificial intelligence . Big changes start from small choices pursued over time: in a few years, a business without AI will no longer be a business .

The Marketing Manager or Head of Digital Transformation (in America they call him Chief Digital Officer) today has a great opportunity: to activate change by introducing the capabilities of Artificial Intelligence in his business.